Google Ads FAQs

Frequently asked questions, answered.
If you don't see yours, please contact us.

Local SEO FAQs

Frequently asked questions, answered.
If you don't see yours, please contact us.

PPC + SEO FAQs

Frequently asked questions, answered.
If you don't see yours, please contact us.

Our Process

How we help grow your practice

Practitioner Requirements

In order to work with us, you'll need to have these elements in place:

How We Work, Step By Step

Our Search Marketing Services are offered on a month to month basis, so there’s no contract. We do ask that you stay on for the duration of the Buildout & Optimization phase (4 to 7 months, depending on the service) to give our strategies enough time to take effect.We have a distinct two-phase approach that fast tracks campaign results and minimizes ongoing costs.

How Involved Will I Need To Be?

We minimize your involvement in the day-to-day marketing of your business, so you can spend more time making a difference in the lives of your patients.With that said, there are a few requirements on your time (mainly during the initial phase of our work) so we can ensure our campaigns are set up to meet your practice’s specific needs:

What Results Can I Expect?

Assuming we get everything we need in a timely manner, your campaign will be ready to launch one month after we kickoff our marketing efforts.For Google Ads, you can expect your first leads within 1 to 2 weeks of launch. Over the first 90 days lead quality will increase as we optimize your ad account. Lead quantity may also increase as we continue refining your campaign, but the number of incoming leads will reach a plateau depending on your advertising budget and the total number of prospects in your local market.For Local SEO, leads will trickle in gradually as we optimize your website and improve your brand's online presence. Though this strategy doesn't ramp up as quickly, its results are cumulative and long-lasting without the need for ongoing ad spend. After 3 to 6 months of intensive optimization you'll notice that the number of organic leads coming in will begin to snowball.If you opt for both services, you'll start receiving a steady stream of leads at the outset (mainly from ads) and your campaign will require less ad spend over time as the number of organic leads increases.

What Makes Search Marketing Better?

Search marketing is a type of digital marketing, which differs from more “traditional” marketing methods (i.e. business cards, flyers, mailings, billboards, radio, tv) because of how much more measurable it is. When you run a digital campaign you can identify precisely how many people saw your offer, visited your website, and reached out to contact you.With these details in hand, an experienced digital marketer is able to hone in on effective promotional messaging and highly engaged target audiences. This level of data-driven accountability is not possible using traditional methods.The main difference between the search marketing strategies we use and other forms of digital marketing (social media, email lists, etc.) is the quality of the leads. When a prospect is actively seeking services like yours, they’re much more likely to act on your offer and become a new patient than someone that’s passively browsing social feeds or checking emails.

Why Choose Grinberg Digital?

Other consultants and marketing agencies that offer similar services charge you a fixed rate each month, regardless of how much work they do for you. We keep our ongoing maintenance fees low to reflect the actual costs of campaign management.We’re also mindful of the number of clients we take on. Whereas most marketers stretch themselves too thin, we concentrate our efforts on a handful of clients at a time and only work with practitioners who are prepared to benefit from our services.Our dedication to your success is absolute, and we’re proud to exclusively serve holistic healthcare practitioners who put their faith in patients over prognoses.Additional benefits:

Terms of Service

Although we don't lock you into a contract, there are a few more points worth mentioning:

Search Marketing Services

Both of our core offerings, Google Ads and Local SEO, are highly targeted marketing strategies that put your practice in front of prospective patients at the moments that matter most - when they're actively searching for your services online.Google Ads, also known as paid search, PPC or ‘pay per click’ ads, show up prominently in search results making them much more cost-effective than other types of advertising. Ad campaigns ramp up quickly, generate consistent results, and require ongoing investment. Google Ads pricing detailsLocal SEO is a marketing strategy that improves your practice’s appearance and visibility in organic (non-paid) search results in your area. This approach gradually improves your brand's online authority and yields more calls, appointments, and clients over time. Local SEO pricing detailsEither strategy will provide a steady stream of qualified leads, and they can be combined to maximize results. If you'd like to leverage both approaches then contact us for more details.

We also offer Search Marketing Consulting at an hourly rate of $80. With years of startup and agency experience helping small businesses, we’re well equipped to advise in these areas: